FOR IMMEDIATE RELEASE: New iCandy Cloth Diapering System by Urban Fluff Set to Hit US and Foreign Markets this Fall
The iCandy is set to Revolutionize the Cloth Diaper Industry, bringing parents savings and designer
looks.
Jacksonville, NC, November 27, 2009 -- As the market for cloth diapers continues to grow Urban Fluff has released a new and innovative design, the iCandy Diapering System that marries form, function, and style. Aptly named, as it comes in a dazzling array of designer prints, the iCandy Diapering system (www.urban-fluff.com/icandy.html) provides parents with a 3 part system, cover, snap-in waterproof liner, and soaker pad, which offers parents advanced leak protection and absorbency in a diapering system that is as easy to wash as it is easy on your wallet.
According to Heather Nerheim, President of Urban Fluff LLC, this is the most innovative design she has released to date. She states, "Once you give the iCandy system a try you'll see how really simple it is. When the soaker is wet you just replace it with a new one. If the liner gets soiled just snap out the liner and soaker together and snap in a new liner and replace the soaker. You can easily use the same cover all day long. Finally, a diaper that features amazing designer cotton prints with NO LEAKS!"
The print and color possibilities are nearly endless and Urban Fluff plans to release a whopping 20 designer prints in their first run, which will be available for purchase this fall. Urban Fluff is so confident that you won't experience leaks or wicking with this new system that they are offering an unconditional wick-free guarantee (www.urban-fluff.com/guarantee.html) for all iCandy Diapering Systems.
The system features two sized, Infant (birth-20lbs) and Toddler (15-35lbs) for optimal fit, durable snap closures, a wipe-clean, elasticized liner that snaps into the cover, contoured, quilted soaker pad, and quick-dry, hypoallergenic fabrics that. Each iCandy Diapering System comes with one iCandy Wrapper, 1 Snap-in Liner, and 1 Soaker. Additional liners and soakers will be available to purchase separately. Urban Fluff recommends a minimum of 4 iCandy Wrappers, 8 Liner, and 12 soakers for full-time diapering. Each full system is economically priced at only $23.50 each, with additional liners and soakers costing $3.50 and $5.00 each respectively. Nerheim states, "We have several package discounts available for parents who just want to try the system or who want to use the system full-time. At an approximate cost of $250 to diaper from birth to potty training, parents are saving over $3000 by using cloth instead of disposables. When we make cloth diapers accessible to the modern family by making them easy to use, easy to clean, and not to mention completely adorable, we're making a huge impact on people's budgets, children's health, and the environment, and that feels awesome!" With all of those incentives in mind, it's not hard to see why their company slogan encourages people to "Join the fluff rEvolution."
About Urban-Fluff.com:
With the birth of her son, Peter, in 2006 Heather Nerheim discovered her love for cloth diapers and started a home-grown diaper company called "Just Ducky Baby", now known as Urban Fluff. Heather has an Art Degree from the University of Washington and a passion for textiles and design that has led her to develop several popular diaper designs and enabled the company to grow. A leader in innovation, Urban Fluff strives to design the most functional and fashionable diapers on the market. Urban Fluff diapers are made using mostly NAFTA compliant materials and the company aims to keep their manufacturing within in the US and to meet the highest quality standards.
If you would like more information regarding this topic, or to schedule an interview with Heather Nerheim, please call (866)-96-FLUFF or email fluffsupport@urban-fluff.com.
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