Urban Fluff, LLC is a retailer and manufacturer of cloth diapers and diapering accessories. We use only the highest quality materials to make all of the Urban Fluff products. All Urban Fluff products are manufactured in the USA in friendly, smoke-free environments. Our materials are sourced in the USA and Canada and most fabrics are NAFTA compliant. We use only the highest quality, latex-free, polybraid elastic in our diapers, so you do not have to worry about latex allergies or irritation. Our elastic is designed to hold up well in high-heat washing and drying routines and will not wear out.

A message from the mom behind the diapers:

Hi, my name is Heather Nerheim and I am the president of Urban Fluff, LLC. My cloth diapering journey began in May 2006 when I gave birth to my son, Peter. My husband and I always knew that we wanted to cloth diaper our children. During my pregnancy I researched and learned everything I could about cloth diapers and all of the different cloth diapering options that were available to me. I discovered the wonderful world of modern diapering and I was hooked! I have an art degree from the University of Washington and have always loved creating and designing, especially with fabric. After trying every kind of cloth diapering method on my son, I decided to design a diaper that was both functional and fashionable. I started the business under the name Just Ducky Baby!, LLC. Many months later, and after several re-designs, the Deluxe Microfiber All-In-One was complete.

Our deluxe AIO has had a great reception and remains one of our most popular diaper styles, but I didn't want to stop there. In an effort to continue to design the world's most luxurious, fashionable, and cutting edge diapers I developed our One-size AIO and One-size Plush Pockets which were released in October 2007.

This year, we decided to re-vamp our branding and Urban Fluff opened in June 2008. We have a new website and have made revisions to many of our wonderful diapering products. In July my sister, Allison, joined our team as our company VP and director of marketing. She is fantastic at juggling multiple responsibilities and also handle most of our distribution, which is out of Seattle, Washington.

At Urban FLuff we are strong believers in the benefits cloth diapering. Please visit the information section of our website to learn more about how cloth diapers contribute to a healthier environment and happier babies!

The inspiration behind the diapers...